Sales lead generation is the process of attracting interest in your product or service from prospects. As an SDR, your job is to nurture that relationship to carry them through the sales funnel, ending at a closed, won deal.
Unlike marketing lead generation, which focuses on utilizing different strategies to attract inbound leads for a sales team, sales lead generation focuses on what steps you, as a salesperson, are taking to connect with prospects.
Most of it is based on outbound lead generation tactics
. But a lot of the time, outbound sales take a lot of work and effort from you as an SDR. Effort and time that may be better spent on other tasks.
For example, having to follow up with 50 contacts every day manually and personalizing these follow-ups one by one is a tad excessive if only one is converting each time. This is why lead generation needs to be efficient for it to bear truly fruitful, worthwhile results and why you should keep an eye on it as a KPI