The first of these ideas is coupled with a great lead generation
strategy for any industry. And that is to have somewhere on your website where you collect the information of anyone interested in your product or service, such as a contact form.
For B2B, forms like the one we use at SalesPipe or this one by Zoom
will help your SDRs
qualify the leads that come in. They make it easier for your in-house or outsourced SDR
team to determine if a lead is worth pursuing. But they also make it easy for your B2B email list to build itself, so you can add these folks to a newsletter or cold email cadence
Tied to a strong content and inbound strategy
, your leads will find you and the lists will practically build themselves, so long as you are also careful to keep qualifying them and determining what stage of the marketing or sales funnel
they're in. The difference between sales and nurture should be clear to the team in charge.
If you want to truly be simple, you can do what Netflix does which is just ask for the visitor's email address as a starting point. In a B2B context, this would be more work to qualify the lead, but it is likely to get you at least that piece of information to start building your list.
In B2C, you simply add the customer to your newsletter to get them to convert: