Sales triggers are events that cause a significant change in a business that makes it more likely for sales to happen. These events could range from small internal changes to large industry developments.
Identifying sales triggers is a crucial aspect of prospecting and can provide a competitive advantage. We'll take a look at 10 specific triggers in the next section.
Align your product or service to the specific circumstance a company is facing, to demonstrate empathy and understanding—a persuasive combination in sales outreach.
Companies can use technology, such as LinkedIn Sales Navigator
, to simplify the process of tracking these triggers. Sales intelligence software can be leveraged to monitor news articles, press releases, and even social media updates to pinpoint the moment a potential lead is experiencing a trigger event.
Being the first to reach out with a relevant and customized message can substantially increase your chance of starting a meaningful sales conversation and eventually, closing a deal.