Net Promoter Score (NPS) is a sales KPI
used to measure customer loyalty, satisfaction, and enthusiasm with a company that's calculated by asking customers one question: "On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?
Aggregate NPS scores help businesses improve upon service, customer support, delivery, etc., for increased customer loyalty
NPS differs from other related benchmarks, such as the customer satisfaction score, by indicating a customer's general idea about a brand instead of their opinion on particular interactions or purchases. Because of this, it crops up frequently in discussions about customer experience.
Additionally, the net promoter score is a standard benchmark that businesses employ all across the world. This makes it a valuable approach for companies to evaluate their performance relative to their rivals.