But while your product or service will make the lives of several prospects easier, you should not send them all the same message.
Messaging is not a one-size-fits-all solution.
Different prospects will react differently.
It's impossible to always predict it with accuracy, but there are some clues as to who may react more positively than others.
A marketing executive is more likely to enjoy meme-related outreach than a CFO. Prospects of different generations may react differently to cold calling
Going after everyone with the same approach and messaging will only make your job harder, not easier, as counterintuitive as you might think it is at first.