The era of outsourcing may change the nature of outbound sales forever. Inbound at times, supplants cold calling while prospecting skills become more essential to success.
SDRs work at these companies for one reason: to generate a high-quality prospect list and set meetings with decision-makers who hired them.
Most SDR outsourcing companies will have their SDRs focus most of their time on prospecting. Most SDR outsourcing companies use automated outbound outreach
, whether emailing or messaging. Even cold calling can be automated.
More often than not, SDR outsourcing companies choose to automate emailing
and messaging through email automation sequences. Email automation sequences automatically send to a prospect based on their engagement (or lack thereof) with the SDR.
The reason why SDR outsourcing companies like email automation is it's a lot easier for an SDR to set up and allows them to spend more time on manual outreach. We all know the importance of being personal in sales.
Automating email and messaging allows the SDR to focus more on prospecting better leads and personalizing irresistible messages for readers.
Because of this, it's clear that outsourcing is not only a big part of the future of outbound sales but also part of the present. Many companies use an outsourced SDR today for their outbound campaigns.