Updated October 3, 2024

Outsourced SDR - Does it Work for My Company?

Explore the benefits of outsourced SDR for your company and discover if SDR outsourcing aligns with your sales goals and growth strategy.
Luciani Zorrilla
Head of Content at SalesPipe
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Outsourced SDRs can be a huge advantage for tech and SaaS companies seeking to boost their sales without the pain of onboarding new team members.

SDR outsourcing platforms let startups find expert sales development strategists and use these external sales solutions to improve their sales campaigns. These platforms also allow startups to engage contract sales professionals who bring valuable B2B sales support.

With outsourced SDR outsourcing, companies can build a cost-effective sales team of remote sales representatives, increasing the benefits of efficient sales development.

Read on to find out more!

What is an Outsourced SDR?

An Outsourced SDR, or Outsourced Sales Development Representative, is a sales professional who is part of a sales team but works externally for your company.

Outsourced SDRs are skilled in managing sales development strategies and are often hired through SDR outsourcing services. Their primary role is to act as the first point of contact in lead generation campaigns, nurture potential clients, and set appointments for your internal sales team to seal the deals.

Using external sales solutions can be a strategic move for many startups, letting them get contract sales professionals who bring expertise and a broad network, offering B2B sales support without the overhead costs of hiring a full-time, in-house team.

The outsourced SDR model offers a cost-effective sales team solution and provides the flexibility of remote sales representatives who can adapt to different time zones and markets, increasing your reach and market.

The benefits of sales outsourcing are multiple, including the ability to maintain an efficient sales development process without overburdening your internal resources.

The global outsourced sales service market was valued at $3.96 billion in 2022 and is projected to expand at a compound annual growth rate of 8.67% through 2030. When using scalable sales solutions, tech companies can adjust their sales campaigns according to market demand, ensuring they are neither understaffed nor overspending.

Outsourced SDR vs. In-House SDR

Outsourced SDRs vs. In-House SDRs

Time

When it comes to time management, the choice between an outsourced SDR and an in-house SDR can significantly impact your sales development strategy.

Outsourced SDRs are usually ready to hit the ground running, thanks to their experience and access to external sales solutions. This means they can quickly integrate into your startup's operations, accelerating lead generation without the delay often associated with onboarding in-house staff.

In contrast, hiring in-house SDRs involves a time-intensive process of recruitment, training, and acclimatization. This can delay your B2B sales support and expand the period before you see tangible results. With outsourced SDRs, companies can benefit from contract sales professionals already skilled in efficient SaaS sales development, saving valuable time and resources.

Ultimately, by using remote sales representatives through outsourcing, tech companies can enjoy scalable sales solutions that align with market demands, ensuring a more adaptable and cost-effective sales team.

Cost

Cost considerations when deciding between outsourced SDR and in-house SDR solutions are key.

Outsourced SDRs can offer a more cost-effective sales team by eliminating the expenses associated with recruitment, training, and providing benefits to full-time employees. This model allows businesses to leverage contract sales professionals experienced at implementing sales GTM strategies without incurring the substantial overhead costs that come with permanent staff.

On the other hand, in-house SDRs require a significant upfront investment in hiring and training, which can push a company's budget, especially for startups and smaller businesses. Additionally, keeping an internal team implicates ongoing expenses such as salaries, office space, and equipment, which can further escalate costs over time. Hiring and training an in-house SDR team can be expensive, with the average salary for an SDR in the US being $69,551 per year.

By opting for SDR outsourcing, companies acquire access to remote sales representatives who can be scaled according to the company's needs, providing a flexible and scalable sales solution that aligns with budgetary constraints.

Ultimately, choosing outsourced SDRs can result in significant financial savings, allowing businesses to assign their resources more efficiently while still benefiting from robust B2B sales support.
Opting for outsourced SDR services can provide significant cost savings, as you eliminate the need for recruitment, training, and employee benefits.
— Vikas Bhatt. Co-Founder, ONLY B2B. Source.

Location

The location of your sales development team can influence your business operations, especially when choosing between outsourced SDR and in-house SDR options.

Outsourced SDRs offer flexibility, as they often function as remote sales representatives. This geographic independence allows startups to access a broader talent pool, ensuring they hire contract sales professionals with the right expertise, regardless of physical location.

In contrast, in-house SDRs are typically restricted to the company's physical location, which might limit the diversity and range of talent available. This can impact the efficiency of your sales development strategy, as local constraints may impede the ability to recruit specialists who can provide the needed B2B sales support.

Additionally, the costs associated with maintaining a physical workspace for an in-house team can increase operational expenses, making it less of a cost-effective sales team solution.

By opting for SDR outsourcing, companies can evade the geographical limitations of in-house teams, allowing for efficient sales development and access to external sales solutions.

5 Tips for SDR Outsourcing

1- Take Your Time

When considering SDR outsourcing, taking your time and considering all aspects carefully is really important. The decision to integrate outsourced SDRs into your sales development strategy involves understanding your company's unique needs and how external sales solutions can handle them.

Rushing through this process may lead to selecting contract sales professionals who might not align with your lead generation campaigns or B2B sales support objectives.

Comprehensively evaluating potential remote sales representatives lets you identify a cost-effective sales team that offers scalable sales solutions tailored to your business. This involves conducting detailed interviews and reviewing case studies or references to ensure their capability to deliver efficient sales development.

By taking the necessary time to make informed choices, you maximize the benefits of sales outsourcing and establish a partnership that enhances your company’s ability to adapt and grow.

2- Find Reputable SDR Outsourcing Platforms

Finding a reputable platform for SDR outsourcing is essential to ensure you partner with skilled sales professionals who can boost your sales campaigns.

Start by researching platforms that specialize in connecting businesses with qualified outsourced SDRs, as these platforms often have a strict vetting process for their contract sales professionals. This can include verifying experience in sales development strategy and providing external sales solutions that align with your startup's goals.

Reputable platforms often offer access to a diverse pool of remote sales representatives, allowing you to build a cost-effective sales team tailored to your needs. They provide detailed profiles and sometimes even trial periods to ensure the SDRs match your B2B sales support requirements.

Furthermore, these platforms offer scalable sales solutions, making it easy to adjust the size of your team as your business grows.

SalesPipe stands out as a leading SDR outsourcing platform, offering exceptional benefits for startups seeking efficient and scalable sales solutions. It provides comprehensive access to expert outsourced SDRs, ensuring your sales development strategy aligns with your business goals.

One of SalesPipe's key strengths is its ability to connect businesses with a diverse pool of remote sales representatives. This flexibility helps create a cost-effective sales team, tailored to meet specific needs without the overhead costs associated with traditional hiring methods.
SalesPipe SDRs: Why They Stand Out

3- Consider the Outcome

When outsourcing SDRs, it's crucial to focus on the desired outcomes and align them with your sales development strategy.

Consider what specific results you expect from the outsourced SDRs, such as improved lead generation services or enhanced B2B sales support. By clearly defining these outcomes, you can better select contract sales professionals who fit your business needs and sales objectives.

Outsourcing offers the advantage of access to remote sales representatives who are ready to deliver efficient sales development. However, ensuring these external sales solutions align with your company's goals requires careful planning and communication.

4- Set Your Expectations

Setting clear expectations is a vital step in successful SDR outsourcing.

Start by defining your objectives and how outsourced SDRs will contribute to your sales development strategy. Whether improving lead generation services or increasing B2B sales support, having clear goals will guide your collaboration with contract sales professionals.

Communicate your expectations concerning performance metrics and sales targets to ensure alignment with the remote sales representatives you engage. This clarity enables efficient sales development and helps build a cost-effective sales team that can adjust as your needs evolve.

Knowing what you want from the outset allows for better evaluation of sales outsourcing benefits and helps you measure success.
Outsourcing sales to a reputable partner is often an excellent way to close more deals without exhausting your budget. When you combine sales expertise with flawless communication and new technologies, the only possible outcome will be faster progress and improved sales numbers.
— Vito Vishnepolsky. CEO and Founder, Martal Group. Source.

5- Establish Communication Channels

Effective communication channels are essential when working with outsourced SDRs to ensure smooth integration into your sales development strategy.

Establishing clear lines of communication with remote sales representatives improves coordination and supports the delivery of external sales solutions. This is crucial to maintain the quality of lead generation strategies and to ensure that outsourced SDRs are aligned with your vision.

Start by setting up regular check-ins and updates to monitor progress and address any issues promptly. Tools like instant messaging platforms, such as Slack, meetings, and collaborative project management software like Notion can facilitate efficient sales development and provide B2B sales support.

Conclusion

Outsourcing SDRs offers a strategic advantage for startups looking to improve their sales development without the usual overheads.

By aligning your sales goals with the expertise of contract sales professionals, you can achieve significant growth and improve your lead generation outcomes.

Ultimately, the decision to outsource should be guided by your company's specific needs and long-term objectives, ensuring that your investment in sales outsourcing delivers tangible benefits and supports your business's scalability and success.

Get started with SalesPipe, or get a demo to learn more.
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