Outbound run by a founder
Outbound that sounds like a founder wrote it, because a founder runs it. You keep building, Rob keeps the pipeline moving.
Unlike a typical cold email agency, nothing gets passed to a junior rep: the founder who builds your outbound also runs it.
Who it's for
This is for founders who know founder-led sales works but can no longer spend their days prospecting.
- B2B founders and sales leaders at companies of up to about 50 people
- Selling primarily into the US market
- Closing deals yourself today, with no time left to prospect
- Want outbound that protects your brand and reputation
How it works
Rob captures how you sell, then builds and runs outbound that carries the same voice and judgment.
- 01
Data
Rob defines your ICP with you, then builds and verifies the account and contact lists, so every send goes to someone who could actually buy.
- 02
Domains and mailboxes
Separate sending domains and mailboxes are set up, authenticated and warmed, so your main domain stays protected and inbox placement stays healthy.
- 03
Copy
Messaging is written from your best customer conversations: specific pains, specific proof, short asks. Then it is tested and rewritten as replies come in.
- 04
Cold email and LinkedIn
Sequences run across email and LinkedIn together, with replies handled quickly and qualified conversations routed straight to your calendar.
- 05
Weekly reporting
Every week you see what went out, what landed, who replied and what changes next. No vanity dashboards, just the numbers and the plan.
Why not hire SDRs or an agency?
| Compare | In-house SDRs | SDR agency | SalesPipe |
|---|---|---|---|
| Messaging quality | Depends on one rep's experience | Templates reused across clients | Written for your market and rewritten from replies |
| Who does the work | A junior hire you have to manage | Rotating junior reps behind an account manager | Rob, directly. No handoffs |
| Reporting | Whatever you build yourself | Monthly decks | Weekly, plain numbers and next steps |
| Data, domains and tooling | You buy and maintain it | Owned by the agency, often a black box | Set up in your name, documented, yours to keep |
| Time to first campaign | Months of hiring and ramp | Weeks of onboarding | Built and live in weeks, by Rob |
| Commitment | Salary, benefits, tools, turnover risk | Long contracts are common | A focused engagement you can scale up or down |
You work directly with Rob
SalesPipe is one founder, Rob Whitley, with 15 years in outbound. There is no SDR team and no account manager in the middle. Rob plans your outbound, builds it and runs it, and he is the person you talk to every week.
Meetings booked directly for the CEO with companies like Microsoft, Uber and Dropbox.
FAQs
It is outbound with the context and credibility of a founder behind it: sharp targeting, honest messaging and conversations worth a buyer's time. SalesPipe delivers it with Rob, a founder himself, running the work.
Keep founder-led sales, get your time back
Tell Rob what you're building and he'll show you what founder-led outbound looks like for your company.