Fractional outbound for SaaS
A senior outbound operator for your SaaS company, part-time, without the cost and risk of a full sales development hire.
Who it's for
This is for SaaS teams that need real outbound experience now, but not a full-time headcount.
- B2B SaaS founders and sales leaders at companies of up to about 50 people
- Selling primarily into the US market
- Have early customers and want a repeatable outbound channel
- Want a system they can later hand to an in-house hire
How it works
Rob works as your fractional head of outbound: he designs the system, runs it, and keeps improving it.
- 01
Data
Rob defines your ICP with you, then builds and verifies the account and contact lists, so every send goes to someone who could actually buy.
- 02
Domains and mailboxes
Separate sending domains and mailboxes are set up, authenticated and warmed, so your main domain stays protected and inbox placement stays healthy.
- 03
Copy
Messaging is written from your best customer conversations: specific pains, specific proof, short asks. Then it is tested and rewritten as replies come in.
- 04
Cold email and LinkedIn
Sequences run across email and LinkedIn together, with replies handled quickly and qualified conversations routed straight to your calendar.
- 05
Weekly reporting
Every week you see what went out, what landed, who replied and what changes next. No vanity dashboards, just the numbers and the plan.
Why not hire SDRs or an agency?
| Compare | In-house SDRs | SDR agency | SalesPipe |
|---|---|---|---|
| Commitment | Salary, benefits, tools, turnover risk | Long contracts are common | A focused engagement you can scale up or down |
| Who does the work | A junior hire you have to manage | Rotating junior reps behind an account manager | Rob, directly. No handoffs |
| Time to first campaign | Months of hiring and ramp | Weeks of onboarding | Built and live in weeks, by Rob |
| Data, domains and tooling | You buy and maintain it | Owned by the agency, often a black box | Set up in your name, documented, yours to keep |
| Messaging quality | Depends on one rep's experience | Templates reused across clients | Written for your market and rewritten from replies |
| Reporting | Whatever you build yourself | Monthly decks | Weekly, plain numbers and next steps |
You work directly with Rob
SalesPipe is one founder, Rob Whitley, with 15 years in outbound. There is no SDR team and no account manager in the middle. Rob plans your outbound, builds it and runs it, and he is the person you talk to every week.
Opportunities, prospect meetings and warm leads for a strategy execution SaaS platform.
FAQs
You get an experienced outbound operator for part of the week instead of a full-time hire. Rob builds your outbound system and runs it alongside your team.
Add a senior outbound operator this month
Tell Rob what you're building and he'll show you how fractional outbound would work for your team.