60+ Best CRM Tools - Updated 2024
Explore the top CRM tools designed to simplify customer management and increase your startup's efficiency
Want to check out the top CRM tools all in one spot? You're gonna absolutely love this updated guide!
If you're looking to get a handle on the top CRM tools, from freebies to paid options, to excel in all areasof your business (sales, marketing, etc), then you're in for a treat!
Strong customer relationships = growth, productivity, and profits.
CRM is short for Customer Relationship Management. It helps companies keep tabs on customer interactions through various channels like email, phone calls, social media, and more.
Having the right CRM tool helps businesses better organize and analyze customer data, boosting those customer relationships!
We tested and reviewed 60+ free and paid tools.
Check it out:
If you're looking to get a handle on the top CRM tools, from freebies to paid options, to excel in all areasof your business (sales, marketing, etc), then you're in for a treat!
Strong customer relationships = growth, productivity, and profits.
CRM is short for Customer Relationship Management. It helps companies keep tabs on customer interactions through various channels like email, phone calls, social media, and more.
Having the right CRM tool helps businesses better organize and analyze customer data, boosting those customer relationships!
We tested and reviewed 60+ free and paid tools.
Check it out:
ActiveCampaign CRM
Active Campaign is a cloud-based CRM software tailored for small and midsize businesses. It's designed to simplify how you handle sales, marketing, and customer service with one tool.
Its software really shines in email marketing, which is its main focus. Plus, its CRM was specifically crafted to work hand in hand with it.
ActiveCampaign automates the back-and-forth between marketing and sales while handling opportunities. Plus, compared to some big CRM names, its pricing is super attractive for small businesses.
While it may not be as advanced as some of the other well-known CRMs when it comes to reporting, it really shines in a few areas. Think smooth automations, seamless integration of sales and marketing tasks, and top-notch email deliverability.
Pros
Cons
Helpful links:
Its software really shines in email marketing, which is its main focus. Plus, its CRM was specifically crafted to work hand in hand with it.
ActiveCampaign automates the back-and-forth between marketing and sales while handling opportunities. Plus, compared to some big CRM names, its pricing is super attractive for small businesses.
While it may not be as advanced as some of the other well-known CRMs when it comes to reporting, it really shines in a few areas. Think smooth automations, seamless integration of sales and marketing tasks, and top-notch email deliverability.
- G2 Rating: 4.4 out of 5 (1,955)
- Free trial available
Pros
- Seamless sales and marketing automation
- Deal and contact management
Cons
- No free plan
- Basic reports
Helpful links:
Apptivo CRM
Apptivo is a cloud-based suite of applications developed to help small businesses manage a range of processes, including financials, human resources, and supply chain management.
Apptivo offers customer relationship management (CRM) software with modules for managing contacts, leads, opportunities, and customer service tickets. You can also find marketing apps for managing campaigns, segmenting leads, and handling loyalty.
You'll find other uses like handling expense reports, tracking licenses and insurance, planning sales and managing territories, as well as managing cash and budgets. Plus, you can easily tap into Google app integrations for Drive, Calendar, and Tasks, and there are mobile apps you can use too.
Pros
Cons
Helpful links:
Apptivo offers customer relationship management (CRM) software with modules for managing contacts, leads, opportunities, and customer service tickets. You can also find marketing apps for managing campaigns, segmenting leads, and handling loyalty.
You'll find other uses like handling expense reports, tracking licenses and insurance, planning sales and managing territories, as well as managing cash and budgets. Plus, you can easily tap into Google app integrations for Drive, Calendar, and Tasks, and there are mobile apps you can use too.
- G2 Rating: 4.4 out of 5 (183)
- Free trial available
Pros
- Very adaptable and customizable
- Great support team
- Cost-effective
Cons
- Not very intuitive
- Lots of bugs
Helpful links:
Assistive
Assistive is a Sales CRM solution that has been developed considering the need for field-based sales employees involved in High-Velocity B2B Sales, D2C Sales, and Repeat Sales.
Unlike old-school CRM solutions that just make you type in data with little to show for it, Assistive uses different AI-driven assists like alerts, recommendations, and notifications to boost sales team productivity and performance.
Field First – Since the needs of a field-based sales team are unique compared to standard CRM solutions, Assistive is tailored to boost team performance. It analyzes time-spent data, journey planning, task scheduling, and other cool features.
Pros
Cons
Helpful links:
Unlike old-school CRM solutions that just make you type in data with little to show for it, Assistive uses different AI-driven assists like alerts, recommendations, and notifications to boost sales team productivity and performance.
Field First – Since the needs of a field-based sales team are unique compared to standard CRM solutions, Assistive is tailored to boost team performance. It analyzes time-spent data, journey planning, task scheduling, and other cool features.
- G2 Rating: 4.8 out of 5 (66)
- Free plan available
Pros
- Free plan available
- User-friendly
- Collaborative
Cons
- Expensive
- Technical issues
Helpful links:
Attio
Attio is a cloud-based CRM (customer relationship management platform) built on real-time data. It's made to help you monitor deals, processes, and workflows while offering handy insights into relationships and communications. Attio is like your customizable sidekick, available in real-time on the web and mobile.
Attio is versatile - you can use it for managing sales pipelines, supporting customers, or collaborating on projects.
Here are three main use cases:
Use cases:
Pros
Cons
Helpful links:
Attio is versatile - you can use it for managing sales pipelines, supporting customers, or collaborating on projects.
Here are three main use cases:
- Project collaboration: Attio's real-time syncing and permission control features make it the perfect tool for team collaboration on projects.
- Sales pipeline management: With Attio's customizable templates and enriched data, you can easily track leads, manage deals, and dive into sales performance analysis.
- Customer support: Attio lets you work together on notes and take quick actions, helping you handle customer queries smoothly and maintain top-notch service.
Use cases:
- Value data enrichment and/or a delightful UX.
- Need basic CRM functionality (Store Contacts, Store Track Relationships via a Pipeline.
- G2 Rating: 4.8 out of 5 (13)
- Free trial & free plan available
Pros
- Great UX
- Best data enrichment
- Fast production iteration
Cons
- Lacks advanced functionality
- Poor pre-built integrations
- Expensive
Helpful links:
Breakcold
Breakcold is a Sales CRM with social media integration that allows you to engage and contact prospects from anywhere.
You don't have to juggle 1000 tabs daily to connect with prospects and boost your sales cycle.
Breakcold offers the classic Sales CRM features like sales pipeline and email campaigns, but it also brings something new to the table – the ability to create custom feeds of your B2B contacts for quicker engagement.
The goal of Breakcold is to be a modern Sales CRM with a social selling DNA.
Pros
Cons
Helpful links:
You don't have to juggle 1000 tabs daily to connect with prospects and boost your sales cycle.
Breakcold offers the classic Sales CRM features like sales pipeline and email campaigns, but it also brings something new to the table – the ability to create custom feeds of your B2B contacts for quicker engagement.
The goal of Breakcold is to be a modern Sales CRM with a social selling DNA.
- G2 Rating: 4.7 out of 5 (112)
- Free trial available
Pros
- Social media integration
- Great customer service
- Easily keeping track of leads
Cons
- Integration issues
- No email sync
- Long learning curve
Helpful links:
Bigin by Zoho
Bigin by Zoho CRM is user-friendly customer relationship management (CRM) software designed for small businesses to manage sales pipelines, schedule follow-ups, and update customer records.
Bigin streamlines small businesses' customer-facing operations, including marketing, sales, onboarding, delivery, and support to manage customer relationships efficiently.
It lets employees collect and save prospect info like deals, emails, activities, tweets, and more in one central place.
Most useful elements:
Pros
Cons
Helpful links:
Bigin streamlines small businesses' customer-facing operations, including marketing, sales, onboarding, delivery, and support to manage customer relationships efficiently.
It lets employees collect and save prospect info like deals, emails, activities, tweets, and more in one central place.
Most useful elements:
- Simplicity and ease-of-use.
- Designed for small businesses, startups, SMBs, customer-facing teams.
- End-to-end mobile accessibility
- Affordable pricing
- Streamlined customer operations
- Smooth collaboration and teamwork
- G2 Rating: 4.6 out of 5 (292)
- Free trial & free plan available
Pros
- Ideal for startups
- Great customer service
- User-friendly
Cons
- Customization issues
- No email sync
- Takes time
Helpful links:
Bixpand
Bixpand is the most rapidly growing Sales Acceleration Platform for SMEs. It's user-friendly, works on mobile, and covers everything for small and medium businesses.
Bixpand offers a totally free CRM with unlimited contacts and top-notch CRM marketing automation tools. Plus, there are over 60 pre-built email templates for various products and services, all at no cost!
Tracking email and text campaigns, along with automated email marketing, really amps up your email and text marketing game for businesses. Bixpand also integrates with other email marketing companies for smooth email delivery and automations.
Pros
Cons
Helpful links:
Bixpand offers a totally free CRM with unlimited contacts and top-notch CRM marketing automation tools. Plus, there are over 60 pre-built email templates for various products and services, all at no cost!
Tracking email and text campaigns, along with automated email marketing, really amps up your email and text marketing game for businesses. Bixpand also integrates with other email marketing companies for smooth email delivery and automations.
- G2 Rating: 4.8 out of 5 (74)
Pros
- Great features
- Smooth marketing automation
- Lead gathering
Cons
- Not for large businesses
- Small integration ecosystem
Helpful links:
Capsule CRM
Capsule is a CRM solution for businesses with up to 1,000 employees. Over 10,000 businesses worldwide use it, and they've chosen It to drive success for their sales and customer-facing teams.
Capsule is super user-friendly and easy to use. It also works well with popular apps like Google G Suite, QuickBooks, MailChimp, and Zapier.
A free trial and paid plans are available from $18 per user per month.
Pros
Cons
Helpful links:
Capsule is super user-friendly and easy to use. It also works well with popular apps like Google G Suite, QuickBooks, MailChimp, and Zapier.
A free trial and paid plans are available from $18 per user per month.
- G2 Rating: 4.6 out of 5 (193)
- Free trial available
Pros
- Easy to use
- Effective contact management
- Helpful supporting documentation
Cons
- Poor third-party integrations
- User interface needs improvement
Helpful links:
ClickUp
ClickUp is a comprehensive productivity platform that unites various functions into a single space. This app does it all - from managing tasks and docs to setting reminders, goals, and organizing your calendar and inbox.
With its full customization capability, it's perfect for all types of teams. You can plan, organize, and collaborate - all on the same platform. It's used by many professionals and diverse teams in companies worldwide.
Pros
Cons
Helpful links:
With its full customization capability, it's perfect for all types of teams. You can plan, organize, and collaborate - all on the same platform. It's used by many professionals and diverse teams in companies worldwide.
- G2 Rating: 4.7 out of 5 (9,397)
- Free plan available
Pros
- Invite guests for free
- Great design
- Time tracker
Cons
- It can be buggy sometimes
- Too complex
Helpful links:
ClientJoy
Clientjoy is an all-in-one CRM helping 13000 agencies and freelancers manage their sales pipeline, contracts, proposals/quotes/estimates, clients, payments, invoices, mailbox, appointments, calendar and cold email sequences.
Clientjoy is mainly known as a Productivity OS for Agencies & Freelancers.
Third-party integrations are possible using the following Tools:
- Zapier
- Pabbly
- Integromat
- Make
- Syncspider
Clientjoy also offers Bank Grade Security - A 256 Bit Encryption.
Pros
Cons
Helpful links:
Clientjoy is mainly known as a Productivity OS for Agencies & Freelancers.
Third-party integrations are possible using the following Tools:
- Zapier
- Pabbly
- Integromat
- Make
- Syncspider
Clientjoy also offers Bank Grade Security - A 256 Bit Encryption.
- G2 Rating: 4.6 out of 5 (55)
Pros
- Broad and robust
- Great customer service
- Seamless integrations
Cons
- Poor interface
- Complicated structure
Helpful links:
ClinchPad
ClinchPad is cloud-based sales management software for small businesses that helps with sales pipeline management, contact management, and reporting. The product is a different option than the usual CRM systems. It has a user-friendly interface and additional features like filters, charts, dashboards, and notifications.
ClinchPad makes it easy to manage all your sales pipelines from one place. You can visualize the pipeline, track and filter leads, spot process bottlenecks, and organize all your sales tasks in one place.
This tool makes it easy for sales teams to stay connected by linking Gmail mailboxes to the CRM system and attaching all the important emails to the right leads.
Pros
Cons
Helpful links:
ClinchPad makes it easy to manage all your sales pipelines from one place. You can visualize the pipeline, track and filter leads, spot process bottlenecks, and organize all your sales tasks in one place.
This tool makes it easy for sales teams to stay connected by linking Gmail mailboxes to the CRM system and attaching all the important emails to the right leads.
- G2 Rating: 4.8 out of 5 (2)
- Free trial available
Pros
- Inexpensive compared to other CRMs
- Easy to use
- Easy to implement
Cons
- Poor access control
- Not mobile-friendly
Helpful links:
Close
Close is the top sales customer relationship management (CRM) made to help small businesses and startups turn leads into revenue.
Close's all-in-one inbox combines email, calling, SMS, and robust sales automation and workflow tools. This makes it easier for you to handle sales enablement and tracking efficiently.
Close has covered you with all the premium tools you need for email, calling, and SMS. Think Call Assistant, cold email tools, real-time analytics, call recording, predictive dialer, power dialer, VoIP, customizable fields, sales tracking, and many more features.
Pros
Cons
Helpful links:
Close's all-in-one inbox combines email, calling, SMS, and robust sales automation and workflow tools. This makes it easier for you to handle sales enablement and tracking efficiently.
Close has covered you with all the premium tools you need for email, calling, and SMS. Think Call Assistant, cold email tools, real-time analytics, call recording, predictive dialer, power dialer, VoIP, customizable fields, sales tracking, and many more features.
- G2 Rating: 4.7 out of 5 (927)
- Free trial available
Pros
- Desktop app
- Rich features and customizations
- User-friendly
Cons
- Does not work well with HTML emails
- Hard to understand analytics
Helpful links:
Copper
Copper is an easy-to-use CRM designed for and recommended by Google. Thanks to its seamless integration with Google Workspace (formerly G Suite) and beautiful user experience, you can set it up in minutes.
Automate those repetitive tasks, keep track of projects and deadlines, and nurture those valuable, long-lasting relationships. Copper is there for over 30,000 businesses across 110 countries.
Pros
Cons
Helpful links:
Automate those repetitive tasks, keep track of projects and deadlines, and nurture those valuable, long-lasting relationships. Copper is there for over 30,000 businesses across 110 countries.
- G2 Rating: 4.5 out of 5 (1,119)
- Free trial available
Pros
- Seamless Gmail integration
- Easy to use
- Great customer service
Cons
- Lack of automation on drip email campaigns
- Billing policies
Helpful links:
Creatio CRM
Creatio is a worldwide provider of a no-code platform that helps automate workflows and CRM with lots of flexibility. Their offerings range from Studio Creatio for no-code solutions to CRM applications for Marketing, Sales, and Service, along with industry-specific workflows for 20 sectors and marketplace add-ons.
Creatio products can be set up either as a complete CRM bundle or as individual solutions tailored to suit your company's requirements.
All Creatio products come packed with no-code tools and ready-to-use features to assist organizations in digitizing workflows, improving customer and employee experiences, and increasing efficiency across all business units.
Pros
Cons
Helpful links:
Creatio products can be set up either as a complete CRM bundle or as individual solutions tailored to suit your company's requirements.
All Creatio products come packed with no-code tools and ready-to-use features to assist organizations in digitizing workflows, improving customer and employee experiences, and increasing efficiency across all business units.
- G2 Rating: 4.6 out of 5 (258)
- Free trial available
Pros
- Intuitive interface
- Cost-effective
- Easy customizations
Cons
- Limited design features
- Slightly difficult to use mobile app
Helpful links:
© 2024 SalesPipe
Company
Resources
