5 Cold Emailing Mistakes to
Avoid in 2021

Avoiding these mistakes will help you book meetings.
5 Cold Emailing Mistakes to Avoid cover photo
Cold email is a great strategy for prospecting. It's all about identifying, making a list, and targeting potential customers who might be interested in what your business has to offer.

To get someone's attention through email, you need to know how to write a cold one. This is something that most marketers and sales reps find challenging as they're bombarded with emails from strangers all the time.

The world of Sales is constantly changing, but one thing remains the same: cold emailing can be just as effective as any other strategy that you might use to attract new clients.

This article examines five mistakes SDRs commonly make when sending out a cold email. In the end, you'll know what it takes to land quality leads!

Mistake #1. You Sound Like a Robot

One of the best ways to send an email is by maintaining a conversational tone.

Be friendly and remember that you don't need to sound like a professional robot in your emails; just write how you talk!

Try creating rapport with your audience. One great way to do this is writing as if speaking face-to-face with the prospect.

Mistake #2. You Don't Introduce Yourself

Rather than thinking of a cold email as the opening, think of it as an introduction.

You wouldn't walk into someone's office without saying hello, would you?

The same goes for emails; start by introducing yourself and telling them why they should care about hearing from you in the first place (e.g., I noticed that your company is doing XYZ- need help?).

A cold email should always start out engaging on an interpersonal level before any message gets exchanged. It's important not only to sound human but also make those reading want to continue reading. It doesn't work well otherwise since prospects may become turned away at first.

Mistake #3. Not Following Up

You may assume the reason why you had a response to your follow-up is that it was masterfully crafted. Or maybe there was something that really stood out.

In most cases though, the true reason for this reaction can be summed up with one word: Timing!

When they received your initial message, there were probably distractions preventing them from reacting on time and/or registering what you said. By following up at another point later down the line - and having their full attention - they're able to respond more appropriately and timely as well as give honest feedback.

Mistake #4. You're Using Spamwords

The email contains spamwords, which is a sign that the recipient's server will not deliver your message. The consequences of including these words in an email are severe and can result in a one-way ticket to the spambox!

For more information on how you should avoid using them with people who have never received emails from you, here are some exceptions:
  1. Recipients have whitelisted your email address.
  2. You have already exchanged several emails with the address in question.
  3. The recipient's email address is part of your organization.

Mistake #5. You Don't Have a Signature

In cold emailing, the signature has two uses:
  1. This one allows to give a maximum of information about oneself to the interlocutor; this reassures them that you are indeed real and not some scammer.
  2. The other function is for algorithms searching through signatures in order to verify legitimacy by looking at how much contact info we're giving out.

It's important to remember that your email signature isn't just a line of text.

It is the first impression you make on every person who emails or contacts you, and it's vital for building credibility in business matters. You can also add the following data:
  • Your first and last name.
  • Your job title.
  • Your company name.
  • Your telephone number.


Eliminate these five cold emailing mistakes, and you are vastly increasing your chances of getting a conversion.

But remember, regardless of how great you are, people will reject you. It's not them; it's just business!
Post by Lucy Zorrilla.
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