How to Use AI on Cold Emails + Best AI Tools

Discover the secrets behind avoiding spam folders and increasing your success rates with cold emails using the power of AI.
ai cold email
Cold emails are an essential part of B2B sales - no question.

Even today, when spam and Google are more stringent than ever, a good cold email will often help you get your foot in the door and get that prospect on a demo.

But how can you avoid those spam folders best?

This is where AI (Artificial Intelligence) can come into play.

Using AI tools, salespeople can improve their success rates by personalizing and optimizing their emails for each recipient.

In this article, we will discuss how you can effectively use AI on your cold emails and introduce some of the best AI tools available.

What is AI in Cold Emailing?

AI has become an integral part of many industries, and cold emailing is no exception. AI technology offers a new way to optimize and improve the effectiveness of cold emails.

But what exactly is AI in the context of cold emailing?

AI refers to computer systems or machines that can perform tasks that typically require human intelligence. It involves using algorithms and data to analyze and make decisions, without direct human involvement.

In the case of cold emailing, AI can assist in various aspects, such as personalization, timing, and content optimization - as we will see below.

What is AI Personalization?

Personalization plays a crucial role in the success of cold emails. But it can be very time consuming to do well, especially when you're trying to reach as many prospects as possible.

AI personalization takes it further by using machine learning algorithms to analyze data and personalize each email based on various factors, such as demographics, behavior, and past interactions. This level of personalization can significantly increase the chances of getting a response from your cold emails.

What are The Benefits of Using AI in Cold Outreach?

benefits of using ai in cold email
There are many benefits to using AI in cold outreach, but let's review the top ones:

  • Increased efficiency: With AI automation, you can send many personalized emails simultaneously, saving time and effort. This also lets you focus on other important tasks, such as lead generation and follow-ups.

  • Higher response rates: AI can analyze and optimize the best timing, subject lines, and body for each prospect, increasing the chances of getting a response.

  • Improved personalization: AI can analyze large amounts of data to personalize each email, making it more relevant and engaging for the prospect. This can lead to a higher conversion rate from cold emails.

  • Better segmentation: AI technology can segment your email lists based on various factors, such as demographics, behavior, and past interactions. This allows for more targeted and effective cold outreach.

  • Continuous learning: AI algorithms can continue to learn and improve based on the data collected from your cold email campaigns, leading to better results over time.

How to Use AI on Cold Emailing

Define your ICP with AI

The first step in using AI on cold emails is understanding your target audience. It will help you customize your email and approach accordingly.

Essentially, this is AI's ability to help you define your Ideal Customer Profile (ICP).

AI tools can help you identify common characteristics and behaviors among your most valuable customers by analyzing data from various sources. Use AI tools like customer segmentation and data analysis to better understand your audience.

This information can then be used to refine your target audience and improve the effectiveness of your cold email campaigns.

Use an AI Email Assistant to Automate Daily Tasks

With the help of AI, you can automate follow-up emails based on recipient behavior and engagement levels.

This will save you time and effort while ensuring your leads are consistently nurtured through the sales process. And it means you won't forget to send a follow-up, which is a key component of any successful sales strategy.

In addition to automating follow-ups, AI tools can also help with other daily tasks, such as organizing leads and scheduling emails. This saves time and ensures that your outreach efforts are consistent and timely.

Create Multi-Channel Sequences With AI

AI can also assist in creating multi-channel sequences, where cold emails are integrated with other forms of communication such as social messages or cold calls. This helps create a more personalized and holistic approach to reaching out to prospects.

AI can help you predict the likelihood of a response from a prospect.

Utilize this technology to prioritize your outreach efforts and focus on high-potential leads, and on the best channel to reach them with.

Use AI to Compose Engaging Email Content

AI can help you determine which subject lines are most effective in getting recipients to open your emails. Use A/B testing to try out different subject lines and see which ones result in higher open rates.

AI-powered writing assistants can also help you compose more engaging and persuasive email content.

These tools use natural language processing algorithms to analyze the tone, structure, and grammar of your emails, making suggestions for improvement that can improve the impact of your message.

Best AI Sales Tools

setsail co is an AI-driven platform that uses machine learning algorithms to analyze customer behavior and provide personalized recommendations.

It can also help sales teams optimize email outreach by suggesting the best time, frequency, and content for cold emails. This can significantly increase response rates and, ultimately, sales.

Additionally, they offer 24/7 deal analysis via their AI Analyst for revenue teams, making it easier than ever to jump into any deal and understand what the prospect needs and what stage it is at.

unfiltered ai is a sales automation platform that uses AI to help you warm-up your emails before sending a cold email campaign.

This tool allows you to personalize the email content of the warm-up campaign using AI, so your sent from Unfiltered will have your voice, value proposition and voice.

Additionally, Unfiltered focuses on keeping your email domain and sender reputation healthy and out of the spam box—an especially important component given spam and Google regulations.


Flowrite offers an AI-powered writing tool that can help you craft effective cold emails.

It uses natural language processing (NLP) to analyze your writing style and suggest improvements, making your emails more engaging and personalized.

Primarily though, it is designed to streamline and optimize workflows within teams.

With its powerful automation capabilities and intelligent decision-making algorithms, Flowrite AI helps businesses automate repetitive tasks, improve efficiency, and reduce operational costs.


tavus io
Tavus is a groundbreaking AI-driven video personalization platform that is transforming how businesses craft their video content. Combined with email, it takes personalization to a whole new level.

This innovative platform integrates distinctive voice variables and synthetic AI technology, creating myriad customized videos from a single recording.

With Tavus, businesses can effortlessly generate immersive experiences for individual viewers, eliminating the need to produce numerous tailor-made videos. This approach significantly improves viewer engagement and click-through rates, offering businesses a powerful tool to maximize their video impact.

copy ai is an AI-powered writing tool that uses machine learning to produce diverse content types, such as blog headlines, emails, social media posts, web copy, and more.

Using OpenAI's GPT-3 large language model (LLM), Copy AI streamlines the copywriting process for users. It furnishes various tools and writing frameworks to kickstart your content creation journey, catering to over 25 languages.

Ideal for beginners, Copy AI offers an accessible entry point to understand and utilize generative AI technology. It can help you grab the attention of your prospects and increase open rates.


Clay is an AI-powered platform that helps you personalize cold emails by analyzing recipient data and creating custom messages for each prospect.

You can use your research per lead and personalize your first line with a single click.

It can also help you track and measure the success of your email campaigns, and it is integrated with various other sales tools, such as Salesloft, Outreach, and more.

compose ai is a free Chrome plugin that helps you write faster and improve your writing by using auto-complete anywhere. It allows you to write emails, documents, and chats faster than ever.

Although it is completely free to use forever, there is a premium version with some advanced features, including personalization and other data.


AI has undoubtedly transformed the sales process, and cold email outreach is no exception.

Making smart use of AI is the name of the game now, and you need to get on board before it's too late.

After all, as we saw, you can significantly increase your chances of success in reaching and engaging with potential customers through cold emails. You must keep experimenting and integrating AI into your sales strategy to stay ahead of the competition.

With the right approach, SDRs can revolutionize your sales process and achieve greater success in reaching and engaging with potential customers through cold emails.
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