Social selling involves using social media platforms such as LinkedIn, Twitter, and Facebook to reach out and engage with potential customers. It is a long-term strategy that requires patience and persistence. Social selling is not about making a one-time sale, but rather building relationships with potential customers that can lead to future sales opportunities.
For some illuminating numbers
- 78% of salespeople engaged in social selling outsell their peers who don't use social selling.
- Social sellers on LinkedIn have a 51% higher conversion rate than non-social sellers.
As you can see, this is significantly higher than cold calling and cold emailing. You have to remember though that social selling
is time-consuming as it requires creating a relationship with customers and engaging with them through conversation, consistently providing valuable insights about what your product or service can offer.
Successful social sellers understand the needs of their prospects, their pain points, and their challenges, as well as their interests and preferences.
They can tailor their messaging, posts, comments, and more to resonate with them and showcase how their product or service can be a solution to prospects. As a side benefit, it provides branding for the company and establishes its employees are industry leaders.