You have researched, gone over, thought about, and practiced your inbound lead generation strategy so that you can gain new customers. If you are really diligent, you probably have done this drill with a few strategies.
Now it is time to choose one to use in a real-life situation.
When I use the word "one", understand that there need to be several components to the strategy you choose to work on.
So, what do you need to turn all of that preparation into actionable success?
We talked a lot about qualified leads and their importance to your sales goals. We also mentioned that this will be a time-consuming process. This is why you have done the research and come up with an initial strategy.
It is now time to put your plan into action. But to do that, you will need some key components. A dedicated SDR to qualify your leads
One of the best things you can do is have an SDR at your disposal. An SDR, or Sales Development Representative
, can be crucial to the overall success of your business as well as the initial task of qualifying your inbound leads.
Not only will an SDR work on qualifying your inbound leads, but they will also prospect, cold call,
cold email, or social sell your product or service. Hiring an SDR can prove invaluable to reaching your sales goals so you should absolutely consider hiring one. A goal-oriented content marketing strategy
Something else you should consider when thinking about the best inbound lead generation strategy is to make significant investments in the content marketing space. Content marketing
is the act of attracting, engaging, and retaining an audience by using various marketing methods such as writing and sharing articles, creating videos, starting podcasts, and other related media.
You will promote brand awareness, show expertise, and place your business at the top of the prospect's minds when they're making their buying decisions. And, show up on that front page of the Google search results. Search Engine Optimization
(SEO) is a key component in today's ever-changing business landscape. It is the process of improving your website, blog, or article by increasing visibility on the internet. When we search for something online using Google, Bing, or other search engines, we typically use the information we find on the first page that comes up.
This is exactly where you want your information to be.
You can do this by using keywords and smart, relevant content in your page title, URL, headers, image tags, and body copy that will help ensure the highest possible placement on the search results. I know you want your prospective customers to see your content as soon as the search is complete so make sure you concentrate on SEO when posting online.
There are countless ways to go about creating all of the above options but one surefire way to do it is to hire experts whose business it is to get that information out for you.
Let's say you have decided that you want to start sharing blogs about your company but do not employ professional writers and bloggers or know where to start. You can choose a company such as FoundCopy
to get it done for you. A combination of your outbound efforts with your inbound strategy
Even though we have been talking about inbound lead generation and the strategies to use for maximizing them, we cannot forget the importance of outbound. Combining inbound strategies with your outbound lead generation
tactics is where you will truly see the leads come in.
The idea behind this strategy is that the prospects who receive your emails will research your company if it isn't already known to them. They will see all of the content and marketing
you are involved in and this will boost the chances of them contacting you. A website form to collect lead information
Information is king, as they say.
So why not get as much information as you possibly can from your prospective customers?
A great way to do this is to create and share an easy form on your website
to be filled out by those researching your company. Make it simple and straightforward so it is quick and easy to fill out. It will give your SDRs valuable information about that prospect that can help them qualify the lead and know how to best approach the prospect to turn them into a customer. A significant amount of time spent optimizing your website
While we are on the topic of websites, we should discuss the importance of your website for inbound lead generation possible.
One such website idea is GDD
or Growth-Driven Design.
It is not enough to have a website in 2022. You need an optimized website that actually works for you, almost like an employee would.
Growth-driven website design is an approach to building a website that minimizes the risks of traditional website design by using real-time data, intuitive learning, and improvement techniques that will keep your website ahead of the competition. An investment in paid advertising
Another smart investment you can make to your website to enhance your inbound lead generation strategy is retargeting ads. Retargeting ads
is a process in which you use paid ads to target audiences who have visited your website or social media profiles. Studies show
that 97% of people who visit your website for the first time leave without buying anything and are usually lost forever. Bringing those prospective customers back is imperative to your company's success so it would be a good idea to invest in ads that will bring them back once they have left.