Let's first take a second to recall what a B2B email list is, and why you need it.
B2B email lists are the totality of your B2B data lists organized into ideal customer profiles
. Typically the information associated with each potential customer is their name, title, company, and email address. Sometimes phones may also be found and added.
You use these lists as part of your sales strategy
, specifically your lead generation strategy
By having these lists of potential customers handy, your team can use a variety of ways
to approach them and turn them into real prospects and potential customers.
From that list, your marketing team can add them to email marketing campaigns or newsletters, which in turn can result in actual sales. And your sales team can add them to cold calling, cold emailing, or social selling strategies that they have cooking.
Hmm, smell that? It's all the success and revenue coming your way from a good B2B email list!
But how to go about putting these lists together? Well, sit tight as we explore five different tactics you can use to build and grow your B2B data lists.