Customer success and sales teams track their performance using distinct metrics: Customer Success
Key success indicators for customer success teams include customer retention rate, churn rate, time-to-value, and net promoter score
(NPS). These metrics primarily evaluate a team's effectiveness in maintaining strong, long-lasting customer relationships and overall satisfaction. Sales
On the other hand, sales teams predominantly focus on key performance indicators (KPIs) such as new bookings, win rate, average deal size, and sales cycle
length. These KPIs measure a sales team's ability to attract, engage, and convert prospects into customers rapidly and consistently.
By understanding the differences between customer success and sales, companies can better align their resources and strategies, leading to improved customer experiences and increased revenue.
It is worth noting that there may also be overlap depending on the size of your business and the respective departments.