- Your name and job title.
- Your contact information, including your website, social media profiles, phone number, and so on as appropriate.
- Personalized content – this is your key to success!
- A particular request that works as a conversation starter.
- It should be short, a maximum of two to three paragraphs, and on point
The foundation of any cold email strategy is to structure your campaign around what helps your target audience.
If you offer a great automatization tool, your potential customers won't be interested unless you show them how your tool will solve their problems. This personalizes you and your approach and makes it easier for them to think about your solution when they run into their pain point.
You want to show them how it would increase their profit, speed up production, lower costs, prevent injuries, increase customer satisfaction, or reward their shareholders, among other things.
To get more familiar with the structure of cold emails, read our blog about cold email structure
Cold emailing remains a relevant sales channel. It would not exist if it did not play a role in the sales processes of many companies.