Despite being a professional social network, LinkedIn is still a social network.
So - be social!
Get your message out there by joining groups related to your industry, or starting one yourself. Look for questions on forums that you can respond to and interact with. Join courses that may be relevant to your industry.
Always naturally incorporate your company in your response while writing clearly and accurately. But avoid obsessing too much about your business. You can't pitch at this stage.
An effect that automatically occurs when you actively reach out to prospects via direct mail, connection request notes,s or groups is that more and more prospects follow you.
Additionally, actively posting and connecting with people from your industry will improve your social selling index
, which plays a major role in reaching your audience.
Another good way to generate leads on Linkedin is to offer value with your posts. You can give tips that prospects might find useful, or you can actively talk about your company and products.
Talking about success stories with clients from your company or the benefits they have since they work with your company are examples.
Try to write not too sales-y. Instead, focus on authentic and easy language to keep prospects engaged and entertained.