B2B lead generation on LinkedIn relies on a combination of reputation and activity.
You've nailed the activity part if you're leaving thoughtful comments on your prospects' articles, engaging with their posts, and enjoying what they share.
However, you certainly need to put in more effort before you can call yourself a social seller if your LinkedIn page is three jobs behind and has a headshot you took at your undergrad career fair.
Here are some aspects to consider for optimizing your LinkedIn profile: Upload a professional and clean profile photo
On LinkedIn, profiles with photos have a 14 times higher chance of being viewed
Aim to include a photo first and foremost, as it is one of the simplest aspects of the profile that you may edit.
Your image needs to look polished without being stiff. Your profile will appear friendlier and more approachable if it includes a photo of you at your desk, in the office, or outside.
Remember to pick a recent, high-quality image that gives your customer reason to feel comfortable entrusting you with their company. Showcase your personality with a unique cover photo
Even though LinkedIn is all about professionalism, it's crucial to let your clients or potential employers know who you are outside of the office.
For instance, you can highlight your title or employer in your LinkedIn headline while simultaneously providing information about extracurricular activities including parenting or volunteering. This improves your personability and gives potential customers something to talk about.
In combination with a clean and centered profile picture, there should always be a proper cover foto. The aesthetic could be clean, professional, fun, or creative.
There is no rule on what works - this is an opportunity to showcase your personality!
Did you know that you can adjust your LinkedIn cover photo yourself? Canva
is a great tool for creating all kinds of graphics and profile photos, too.
Consider adding a logo, project snippet, motto, or even a family photo to your profile rather than keeping the standard blue gradient cover photo.
The purpose of the cover photo is to both give the reader a quick glimpse of who you are and entice them to continue reading your profile. Write a concise but powerful summary
Write a three-paragraph summary. Each paragraph should be no more than three sentences long. Include any possible search terms in your content that you want to showcase.
First of all, recap the goal stated in your headline.
Be precise when describing your work, the projects you've taken on, the outcomes you've achieved, and the businesses you've collaborated with. Describe how you've achieved the goals outlined in your header's mission statement.
In the third paragraph, include a call-to-action that expresses why and how a potential buyer should contact you.
Don't forget to add two to four pieces of graphic information.
Post-eye-catching content that your buyer will find useful. Content like how-to guides, infographics, and current statistics is effective in piquing curiosity. Compose a solid experience list
Although this section resembles a resume, you should still think about your chances when filling it out.
List your professional positions and titles, and briefly describe your responsibilities for each position.
Under the paragraph for each role, it's crucial to bullet point three to five major job responsibilities. Mention that you met your quota, but maintain the focus on the outcomes you assisted clients in achieving and the strategies and techniques you employed. Prove your expertise
Social proof is a feature of the top LinkedIn profiles for sales.
You want and need reputable recommendations.
Although receiving praise from your workplace is good, only your peers should recommend you on LinkedIn. Additionally, you must have recommendations from authorities in your industry as well as clients you have assisted.
This demonstrates your ability to add value and your skill at forming connections.
Include official credentials such as Associate's or Bachelor's degrees in the Education and Licenses & Certifications areas of your profile, along with certificates from respectable organizations and approved institutions.
By adding these details to your LinkedIn profile, you can engage potential customers in conversation and establish your expertise as a sales professional.
If you consider these steps, your profile will be outstanding and shows that you have credibility.
Now that your image on LinkedIn is clear, let's talk about ways how to work to generate leads on LinkedIn.