A more recent but incredibly popular outbound B2B sales strategy is social selling.
Taking place mostly on LinkedIn, social selling works twofold:
First, it helps bring awareness to your company through posts you write or share.
Second, it helps you connect more intimately and a lot quicker with prospects that fit your ICP.
You can organically establish a relationship with prospects, or draw their interest via your own posts. Follow along with what they are doing and care about as well before reaching out to them with a clear goal in mind.
And you can make use of GIFs, videos, and memes
– all things which help add personality to your outbound strategy that you cannot do via email or phone!
While these all can be used independently of each other, and, indeed, some may work better in some industries than others, the best way to work as an SDR is to use all three. Or try out all three.Add steps to your sales cadence
so that it includes all of the above, and receive feedback to see what works best for you!