Now that we've talked about the types of sales cadences, it's time to discuss how we would go about creating one here at SalesPipe. Sales cadences are a key component of our day-to-day. We like to think we have a decent level of expertise.
The first thing to do, once you know your product and marketing well, and once you've set your customer profile, is to write that first email. You want to make sure you have a series of sales cadence templates you can use or work off of now or in the future.
With the timekeeping application example mentioned above, we'd create our first series of three emails.
First, we want a clever, fun subject line. We want to use the lead's name, as it draws their attention as well. And then we want to respect what was mentioned previously about keeping each email clear and to the point. Around these emails, we will craft additional actions as part of the sales cadence for the salesperson to do.
A timekeeping application is useful in a variety of fields. It is likely that we will be able to
find our prospects on LinkedIn, so this is where we will have additional actions.
Furthermore, let's say our customer profile is also focusing on a startup founders demographic that is constantly on the go and does not have time to answer an unplanned call. We want to avoid the phone call in this instance, but we could add a video.
Our cadence could look something like this:
First email Subject: {{first_name}}, running out of time?
Hi {{first_name}},
Do you often wonder where the time for your projects went? And why you dedicate so much time to tasks that seem like they should not take as long?
I'm Flor, Sales Lead at TimeKeepers, and I'm here to answer these questions for you.
We are ready to help you and your team keep track of how much time you really spend on your projects. This will help you reorganize and reprioritize your tasks for, as they say, time is money.
Want to learn a bit more - what's your availability for the rest of this week?
Best,
LinkedIn action: Profile Visit and Follow
Second email {{first_name}},
I was gazing at the calendar on my wall today and thought of you!
Why, you might ask?
Well, it's not just because my deadline is growing closer, but because I realized I forgot to inform you about our team scheduler feature here at TimeKeepers.
Not only do we help you and your team keep track of your time so that you can reorganize your tasks, but we also help you keep each other updated as to your availability throughout the day. Two birds, one stone.
How do the next two weeks look for a quick call?
Cheers,
LinkedIn action: Like or Comment on Last Post
Third email {{first_name}},
Hello, it's me!
I was wondering if after all these emails you'd like to meet - to go over everything - they say time should not be wasted, so we won't let it.
(Yes, I was listening to Adele!)
And I wanted to let you know that here at TimeKeepers we currently have a 20% discount for the first two months of our services for any new clients signing up.
Do you have some time for a quick chat before the end of the month?
Best,
LinkedIn action: Connection or InMail
You connect if you get to the end of the cadence and then can try for a social sell, starting out an entirely new, LinkedIn-based cadence. Or you can send an InMail or a connection request with your sales message, or a video message link directly. That would be up to each individual and what works best for them.