The importance of videos is rising across the board in today's digital world. As a result, each network, including TikTok, Facebook, Youtube, and Instagram, has a specific video-based segment that keeps expanding yearly.
Even for outbound prospecting, videos are a great channel to engage with cold leads. Video prospecting is a great way to generate cold leads
because it is less intrusive than phone calls and more interactive than emails. Not to add, by showing them real product demonstrations and yourself, you may build trust with them.
Sales professionals can record and deliver a brief, customized video to a prospect using video prospecting with Loom, for example.
Prospecting videos can also be sent as text messages or private messages on LinkedIn or other social media sites. In addition, email is often how prospecting videos are sent.
This way makes it possible for the prospect to see the person talking. Demonstrating that the salesperson is a real person, humanizing both the individual and the entire process.
Watching a video saves time and needs less work from the prospect to connect with your solution than sending them a long and complicated white paper to read.
If you fast and simply explain what you offer via video, customers are more likely to remember it when they encounter their pain spot.