There are plenty of strategies for outsourcing inside sales that may work for your business.
The first of these strategies for outsourcing inside sales teams is a dedicated direct-hire team from an offshore supplier. This approach is considered the most expensive, but may be necessary for some companies that have a difficult time finding talented employees locally to fill their inside sales positions.
Another strategy for outsourcing your inside sales is to hire a third-party firm as a bridge between you and your offshore suppliers while ensuring consistent results.
In terms of execution, a good strategy to have when outsourcing an inside sales team is to have a plan and projection for what you want to accomplish. This should include how many meetings
you want the outsourced inside sales team to book per week and per month and how many leads
you want them to reach out to.
An equally important strategy is to work with the outsourced inside sales team on content. If your outsourced inside sales team is sending 60 emails per day per SDR, it's imperative that the content of the email
best reflects the value propositions of your product or service.
You can go even further and have the outsourced inside sales team a/b test the content of the emails.
Let's say you have a team of six outsourced SDRs
and you only have one type of customer you are selling to. You can make three groups of two SDRs and test three different ideas for emails to prospects. The best SDR outsourcing companies
regularly keep track of open and reply rates
of their emails
. You can utilize this to see which group's emails are performing best and have the entire outsourced inside sales team use that same email for lead generation.
A general best practice when outsourcing inside sales teams
is to have a strong system of reporting. Have your outsourced SDRs get back to you on the number of prospects they reach out to per week, their open and reply rates, and the number of meetings they booked.