Yes, you are still reaching out to folks. And yes, you're planning for next year.
But the reality is, you will have more time these days. You need to be aware of the holiday season and what this might mean for people being willing to or able to respond to your emails.
It leaves you more time than usual to do some basic housekeeping tasks as an SDR.
Namely, ensuring your email deliverability is fantastic. This is especially useful during this season as it creates conversations to better your sender reputation instead of only receiving
Out Of Office replies (OOO's). After all, while these do reflect a higher email open rate, they are not real conversations and are not
useful for your metrics.
Another task that this is a great time for is reviewing your
data and B2B lists.
You're sending out to both old and new prospects regardless, but you've got some time to verify the emails and other data are correct. Especially for prospects you've contacted previously, you want to remove from your list anyone that has responded. You should also remove anyone whose email bounced or who no longer works there.
Focus instead on folks who have opened your initial outreach multiple times but never responded, or anyone who has been promoted. And take your time to do thorough research on old and new prospects to reflect this in your messaging.