Cold emails are a great way to generate outbound leads
Many businesses benefit from cold emailing.
It would not exist if it did not play a role in the sales processes of many companies. However, it may not seem to be the most effective method of outreach for you — cold emails don't always convert well.
At least, at first.
Here at SalesPipe, we pride ourselves on our cold emailing skills. So, to help you get the most out of your cold email campaigns, here are a few important tips to consider.
- It all starts with the subject line
The subject line is similar to an article's headline.
You're scrolling through your newsfeed when a title catches your eye, and you open the article - it must stand out.
Reduce what you're trying to say to five or seven words.
Check that you're speaking to your recipients' interests and that you've made clear what you want from your email conversation.
Adding a personal touch to the opening by including your prospect's name can be a helpful hook.
- Keep it short, easy, and straight to the point
Time is valuable and you don't want to waste your contact's time with a long and extensive essay.
Formulate short phrases and make clear what you want from your contacts and what you can offer them.
Everything must be understandable so that your contacts don't get confused and reject your offer.
A good one to remember is to do the elementary reading level check - can a third grader understand it?
- Do research to identify the pain points of your contacts
If you mention their pain points with your email they will realize that you did research on them and that you know how to help them.
This makes a personalized cold email highly effective in order to start the first conversation with your leads.
Emailing is a strategy that, unlike cold calling, does not require a lot of time from potential customers or visitors. Furthermore, because you will be sending these cold emails to prospective clients, you can personalize the email content for them to create a stronger connection.
To get more familiar with the structure of cold emails read our blog about cold email structure. Cold calling is still relevant According to Rain group research
, 69% of buyers are willing to accept vendor calls. It's clear evidence that the good old-fashioned phone is still an asset to your sales efforts.
If your direct dials are accurate and your cold call script is smooth, there is no better way to speak directly with a decision-maker.
It's a great way to build initial rapport and quickly learn about their pain points or areas where you can help them, especially if you strategize correctly and focus on calling highly qualified leads whom you've checked for relevance.
Treat everyone individually to not sound like a robot who puts no effort into researching their prospect.
As already mentioned, personalization plays a major role here. If you interrupt your contact during their work, you have to be able to get to the heart of your intention and make clear what you want from the contact.
However, remember that cold calling should not be used as the only tactic. It is recommended to use this as an additional channel. Social selling has developed into one of the most successful tactics for lead generation Social selling
is the process through which businesses find and engage with prospects via social media channels. Companies can nurture their prospects into qualified leads by answering questions, joining conversations, sharing valuable content, or responding to content posts.
For B2B lead generation, social selling has become one of the most successful tactics in recent years.
Alongside Facebook and Twitter, LinkedIn is one of the spaces where salespeople have been the most successful. The average response rate to Linkedin messages is 85%
, which is three times greater than the response rate for traditional email.
In other words, LinkedIn is booming, and every B2B sales team should be paying attention to it if they want to generate leads.
Through these social media channels, cold messaging became a popular tactic for salespeople to do their outreach.
Writing a cold message is similar to writing a cold email.
It has to be personalized, short, and to the point. Prospecting
and sending cold messages on LinkedIn can be difficult if you're unsure of how to do it properly. We have previously provided tips on cold messaging
, to give you examples of what the best cold messages on LinkedIn
have in common. Video prospecting should not be underestimated
Video prospecting is a technique in which a sales representative records and sends a short, personalized video to a prospect.
Prospecting videos are usually distributed via email, but they can also be shared via text or as a private message on LinkedIn or other social platforms.
The aim is to replace boring regular text emails with something more visually attractive and engaging. Your message remains the same with video email prospecting.
It is simply delivered in a different format.
Begin with a smile and then add some energy so that your recipient is immediately engaged.
A video allows you to build trust and credibility with a prospect.
By putting a face to a name, you not only increase trustworthiness, but the video also helps people understand and sympathize with what they see and hear. You will demonstrate that you understand their pain points if you offer solutions to simplify their problems. Outsourcing SDRs for outbound lead generation
The practice of hiring an external sales department (like SalesPipe
, hey!) to promote a company's products or services at a lower cost is known as lead generation outsourcing
A professional B2B lead generation company will take the time to learn about your company, the products or services you want them to focus on, your industry's unique value proposition, and the competitive landscape.
It is important to consider for your company that there's a huge number of SDR service companies.
At first, researching and selecting the best company to work with for your company can appear difficult. But after all, you're making a significant investment that must yield a return: leads for your company to gain new customers.
So take your time and find the best sales lead company for you